Featuring a signature push-pop design, these innovative paper tubes are fully recyclable.
OLD SPICE PUTTY RECYCLABLE FREE
Following the success of that limited-edition pilot, both brands are expanding this offering nationwide with an aluminum free deodorant formula. Old Spice and Secret were the first major brands to introduce all-paper, plastic-free, deodorant solutions in May of 2020. “That is why our refillable antiperspirant cases are designed to advance the antiperspirant smoothly through the case with a simple twist, much like a lipstick, without being messy.” “People are craving more eco-friendly personal care products, but they also must be delightful to use, otherwise people will not stick with them long term,” said Anitra Marsh, vice president, sustainability, citizenship and communications, P&G Beauty. “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.” “We know the most sustainable choices for consumers are not always the most affordable – and that limits the impact we can have on our environment,” said Freddy Bharucha, senior vice president, P&G Personal Care. Each refill starter kit has a suggested retail price of $10.00 and Refills have a suggested retail price of $8.00, making this one of the most affordable refill options on the market today. Available in refillable antiperspirant, the first from a major brand, this new product line now offers consumers a way to eliminate plastic waste without compromising on 48-hour sweat protection. The easy-to-use, refillable cases, manufactured with no single use plastic, include a refill made with 100% FSC certified paperboard packaging. Additionally, both brands will expand their offering of Aluminum Free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, certified by the Forest Stewardship Council (FSC). Ariel previously committed to making all its packaging recyclable by 2022, and reducing plastic usage in packaging 30% by 2025.CINCINNATI-( BUSINESS WIRE)-In an effort to help reduce plastic waste, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers nationwide beginning February 2021. P&G recently said that using this recycled resin for making Ariel Liquid detergent bottles would help the company reach as much as 50% recycled content in the liquid bottles this year - reducing the amount of virgin petroleum plastic used. The consumer goods corporation plans to use the recycled high-density polyethylene (HDPE) for its European Ariel laundry product range. In January, Procter & Gamble signed a five-year contract to purchase recycled plastic from a supplier the UK. Earlier this year, it reduced the amount of plastic in its Secret antiperspirant and deodorant canisters by 8%, saving 900,000 pounds of plastic waste. The paper tube package is one of several ideas that P&G has initiated in hopes of reducing plastic waste.
By 2025, Walmart is committing zero waste to landfill for its operations in the US, UK, Canada, and Japan. By 2030, P&G Beauty’s brands have committed to using 100% recyclable or reusable packaging while reducing the use of virgin petroleum plastic by 50%. To combat this problem, both P&G and Walmart have publicly declared aggressive goals in sustainability.
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